Digital marketing is not complete without SEO. Did you know that 93% of online activities start with a search engine and that 97% of users use the internet to look for local services? You will undoubtedly lose website visitors, leads, and sales to your competitors if your business does not appear more than once on the first page of Google search results for keywords relating to your services. No matter what kind of home service business you are charged with expanding, SEO must be a component of your web marketing plan to boost sales.